Rolex: Engineering Precision Since 1905

Rolex was founded in London in 1905 by Hans Wilsdorf and Alfred Davis, initially as a watch distribution business under the name Wilsdorf and Davis.

The Rolex name was registered in 1908, and the company relocated to Geneva, Switzerland, in 1919, where it remains headquartered today. Unlike most luxury houses, Rolex is a private company, owned by the Hans Wilsdorf Foundation rather than public shareholders -- a structure the brand credits with allowing it to focus on long-term craftsmanship over short-term trends.

A History of Watchmaking Firsts

Rolex built its reputation on genuine engineering milestones. In 1926, it launched the Oyster, the world's first waterproof and dustproof wristwatch case.

In 1931, it patented the Perpetual rotor, the self-winding mechanism that remains fundamental to automatic watchmaking today. Every Rolex movement is certified as a "Superlative Chronometer," meeting precision standards that go beyond the industry's already strict COSC certification.

The Cosmograph Daytona

Among Rolex's most celebrated references is the Cosmograph Daytona, introduced in 1963 and named after the Daytona International Speedway in Florida.

Designed as a precision chronograph for endurance racing drivers, the Daytona has become one of the most sought-after watches in the world, with vintage and rare dial variations -- including the famed "Paul Newman" Daytona -- commanding significant premiums on the collector's market.

Shop Pre-Owned Rolex at Royal Bag Spa

Our Rolex offering is carefully curated and authenticated, with pieces such as the Cosmograph Daytona passing through our store. Given the rarity and value of pre-owned Rolex timepieces, availability is limited and changes often, so we recommend checking back or getting in touch directly.

Drop by our Melbourne store to take a closer look, or reach our team at 03 9654 1148 or enquiries@royalbagspa.com.au.