The story of Rolex is intimately associated with human achievement. Hans Wilsdorf, the company’s founder, saw the mutual benefit of equipping people who were record breakers with an Oyster watch: the first of a long line of athletes and explorers was Mercedes Gleitze, the first British woman to swim the English Channel.

In 1927, Rolex’s founder and director, Hans Wilsdorf, celebrated the landmark event with a full-page advertisement on the front of London’s Daily Mail proclaiming the success of the first waterproof wristwatch and chronicling “the debut of the Rolex Oyster and its triumphant march worldwide”.